February 16, 2018 I had this unique opportunity to not just cover one designer for New York Fashion week but four at one show. Christina J. Kim, Selly Djap, AJ Saunders and Blakk April rounded out the tail end of the”Street Fashion” segment of NYFW 2018. This show was held at the Sunset Terrace at Chelsea Piers from 4 p.m to 7 p.m.
The night before, I drove to New York City around 12 a.m and finally came to my hotel, the Eurostar located at the heart of Wall Street, around 5 a.m. I swear I haphazardly packed. I lost my right Italian leather shoe from my suitcase due to the crunch on time. When I woke up by 1 p.m, I dolled up my face, wore black from top to bottom (it’s the New York and D.C thing to do) and sported a sparkly, gold, jacket that was originally sold from a boutique in Los Angeles. Inclement weather (the drizzle and the freeze) didnt stop fashionistas from rocking their best threads.
From the hotel, I took an Uber ($10 price ride) to the location and met up with my photographer. We were covering behind the scenes for this year’s shows. This was my first time seeing models getting their hair done, practicing their catwalk, and lounging with a Starbucks drink before a big show. I learned from behind the scenes, how much work went into getting ready and with how the networking game as changed. Instagram is the best way to connect with Fashion designers, models, stylists, and photographers.
Lighting is key. So much prep work went behind providing enough natural and unnatural light for incoming media. Sharing the Details was able to have a video interview with both designers Christina J. Kim and with Selly Djap. Stay tuned for future exclusives on them and on AJ Saunders and Blakk April.
On top of that, I have never watched a fashion show below an Ice rink before! This was a brand new experience.
This new experience may tie in to a sea change with the NYFW industry. According to Forbes, NYFW and the shows have been dealing with turbulence in attendee turn outs. Brands, big and small, are turning to live streaming a fashion show while others cancel shows on the fly and try to recreate unique parties and fashion experiences at hotels, pop-up locations, and anything else tied to what’s trendy.
The fashion industry, collectively, has to meet changes and demands from a newer generation and from newer transnactional relationships. Customers want to know who created their products. Social media has ensured a transparency in this case. Brands are starting to rethink ways to reach their consumer base and to surprise them. This fashion paradigm has greatly affected the way a NYFW show is produced and executed.
For newer designers, this welcoming change means room for creativity. Instead of most shows following a format of attendees sitting idly in a row where models do a simple catwalk down the aisle at an exclusive venue. More shows, like the one I attended, are held in unique locations like an Ice Rink and have impromptu events–for example, a live engagement parlay between two VIP attendees which actually happened in between Selly and Christina’s show–to revive the shows with a new, verve.
After the video interview, I took a seat at the front. VIP and general admission started to pour in and trickled down to sit, network, and take selfies. The bar from behind served guests wine, beer, and delicious cocktail drinks.
Fashion Designer Selly Djap’s Winter 2018 “Trauma” line showcased an eclectic arrangement of black dresses that portray sexual re-awakening after going through abuse. This fashion line was inspired by her personal history. Asymmetrical necklines, sequence trimmings, sheer/ transparent sleeves, made a bold statement with several dresses worn. Business casual ensembles with tight pants, bare shoulder tops, spark the imagination with the crowd. Selly’s previous fashion line, “Sex” explored a variation of pinks, silks, floral beaded patterns that are also reminiscent to her conservative upbringing in Indonesia.
After Selly’s models sashayed out. A brief intermission was set. I had this wonderful opportunity to meet talented photographers who worked directly with Christina and with Selly. Their passion, eye for creativity, and kindness exuded with each photo they took.
Christina J. Kim’s Winter 2018 line, “Alter Ego” took the audience by surprise. Her contemporary, underground, street fashion line is full of mixed fabrics, bold colors, and mixed mediums. Her garments can work well for both genders. Christina’s past collections focused on details and minimalism and her color palate was primarily an array of neutrals. With her newer line, models paraded floral prints, over sized sweaters with over-stuffed cowl necks, asymmetrical neckline shirts and a splash of gingham.
Blakk April Collection titled “I Got Issues” was inspired by allowing people to reach their dreams. Roosevelt (birth name) used sheer, soft, fabrics that hug and enhance a woman’s natural curves with some of the dresses he designed. Blakk April experiments with capes, multi-high-level slits in the front of dresses, pastels, and shimmering greens that could only bring out a lively gown. His eye for women’s fashion for this line brought out a wave of I-phones out from the VIP attendees. His previous collection, April Wardrobe Raw Edges, experimented with plaids, stripes, and solid toned pieces. His previous collection gave off a casual, going to rock my local indie show vibe whereas his recent line exuded a glittery, awe-struck club going vibe.
Last by not least is AJ Saunders “Maladjusted” Collection took in the known, unknown, and wove in a creative spin with gender neutral clothing. AJ started a gofundme page last year to be able to do a NYFW show this year, and this line paid off in spades. Her mantra for each piece which is “manipulation of the self to make the inaccessible accessible” was exuded due to her eclectic use of material, anatomical structures, and with breaking new ground with gender identification for tops, bottoms, and all kinds of ensembles. Her further experimentation with 3-D printing, chest binders, and human anatomy-inspired shapes evinced a reaction from the audience and even blew up a couple Instagram accounts. AJ definitely thought outside the box with this line.
Each designer’s vision brought down the house, so to speak. Attendees clamored up to each designer up the show for photo opps, Instagram handle shares, and to pick apart these innovative thinker’s brains. This was more than just a memorable show, these showcases stretched my own imagination quite a bit.
Stay tuned to Sharing the Details for exclusive interviews with Designers Christina J. Kim, Selly Djap, AJ Saunders and Blakk April.